Growing Your Business and Building Your Brand

If you’re looking to build your brand, there are a few areas that you’ll want to focus on to ensure strategic and successful growth. You’ll also need to decide if you’ll hire these areas outside of the company or find someone within the company to help with the growth. If you’re looking to hire outside of the company, you may consider experienced professionals such as Joanna Hootnick. Keep reading to find out what areas you need to be focusing on for a sound business practice.


You’ll want to make an overall strategy plan for the business. Making overarching strategic goals for your company is a critical first step. After the goals are made, you can start evaluating what is feasible right now and what needs to happen down the road. These strategic plans can be about any of the departments within the company, as well as the company as a whole. 


Marketing will most likely have the biggest influence on the image of your brand. Under the umbrella of marketing, there is a strategy for the marketing department needed. If you’re hiring someone to help with creating a vision for your company’s marketing, they’ll be able to help define goals and a plan for how to achieve said goals. For instance, the strategy part is who you want to reach and how many you want to reach. The execution will be how you’ll reach your target market. Social media, direct mail, event marketing, and everything in between will be evaluated and narrowed down to a marketing strategy that works for your business. 

Joanna Hootnick


Next, you’ll have to work with the finance department to determine what’s feasible in your marketing objectives. You’ll have to discuss a marketing budget and work with the financial department to decide what you can do now with your marketing and what you’ll have to do next quarter or next year. 


Looking at the operations of your company is something that should be done as well. Is your company running in a strategic and effective way to reach your goals? If not, what can you do to streamline and grow? That’s where hiring an outside consultant may be of assistance because it’s easier for someone to come in and look at the operations of your company that doesn’t look at them every day. An outside perspective will help determine areas of improvement. 

In order to grow your business and build your brand, consider hiring a consultant such as Joanna Hootnick, who can help improve your company’s strategy, marketing, financing, and operations.

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