8 creative ideas for restaurant digital signage and their benefits
Using digital signages creatively can turn out to be a meaningful way to share your business information with existing and potential customers. So what are some creative ways in which digital signage for restaurants can be used?
1. Fun Menu Board
The primary purpose of displaying a restaurant menu on a digital signage is to present information in a large format. But the idea does not stop here. All the creativity possible around the dynamic display allows it to go beyond the simple display of dishes and their respective prices. The content can evolve over time and be updated in different ways to attract the attention of customers.
2. Social Media Walls
A social media wall is simply a digital signage that is used to display in real time the contents of social networks such as Instagram, Facebook, and Twitter. You can share information about your store, and photos of your products and staff and bring a semblance of personality to your digital signage. By sharing your social media content in this way, it allows your audience to have a quick view of your social networks, which may prompt them to connect with you later.
3. Reviews & Rating Videos
Digital signages allow you to offer something special, such as getting your own customers on-screen. Whether these are testimonials or reviews, it gives new customers a chance to see what makes you special and how you stand out from your competitors. Reviews and ratings are also an effective way for people to see you talk the talk and walk the walk, so to speak. This revolution in digital signage allows you to creatively play with designs to make the most out of your restaurant’s reviews.
4. Display Latest Order Images
This can be done through creative photography to promote a certain product, dish, or menu that you have. You can also display promotional offers that you are running and share the creative imagery with your customers. This may even entice existing customers to order something new for a change.
5. Waiting Time Display Boards With Images
To help your customers pass the time of waiting, you can use creative imagery and videos on digital signages, which can act as a great distraction. More importantly, you can use the display to show messages or alerts, such as time delays. Of course, a function that we know very well is the dissemination of promotions and products on offer, discounts, and events. This can be done while customers wait for their food to arrive.
6. Interactive Video Wall
An interactive video wall can be one that allows your customers to see where their food is coming from, for example. This can be a nice way to show people your organic produce, or where your meat comes from. People today are health conscious and desire to know as much as possible about their food. You can have separate interactive screens which are easily updated and synced to a mobile-responsive online account. This will allow people to see you are honest, open-minded, and customer-focused.
7. Self Ordering Touch Screen Menu Boards
The major benefit of self-ordering kiosks is that it cuts queues, solves waiting issues, and allows customers to feel empowered when they are making their choices. Digital menu boards can be easily configured on a mobile device or tablet, where you can add numerous categories and sub-categories. Customers can select items and add to “Checkout” and will be able to use coupon or voucher code on payment, which can be processed directly from the digital boards. Mobile Kiosks offer a fun way to make these boards interactive. It allows companies to customize the designs for the interface in order to keep a unified brand image across all devices as well as spread brand awareness.
8. Staggered Creative Wall Signage
Having a staggered digital signage display on the wall can act as artwork or wall photos that can be incredibly eye-catching. Not only does it look aesthetically pleasing but bright and bold artwork can attract new customers who are passing by the store. These bright-colored and styled digital signs can make a bold statement through creative use of text and imagery. A display of LED screens, strategically placed, can serve to inform customers about anything you want them to know.
